The campaign for Yamaha XJ6 tells about the entry in the world of motorbikes, thanks to a bike that is easy to drive but offers exciting performances. The passage to the new phase is represented by a biker driving out of a chrysalis. The bike is the vehicle to access a new life: the life of a biker. Yamaha XJ6. Reborn as a biker.
Advertising Agency: 1861United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
