Xide is an alcopop brand from Carlsberg Sweden. To reach our target group in a more exciting way, we created a music application called Xide Mood .
The idea was born with the knowledge that the target audience spend heaps of time in front of their computers, just to find the right music for their parties.
With Xide Mood the user enters the site and get to choose a mix between different music genres. Within 5 seconds the user is given a list structured by the different moods of a party.
Every music and video clip is taken from Youtube and has been tagged to fit everything from a pre to an after party. This makes the list as vivid as the surrounding.
