The film takes us into the parallel universe of MINI NEXT, the premium used car program by BMW MINI. Here, the eclectic NEXT-Family lead by its grand master, takes extra special care of the automobiles in their very own way. One thing becomes clear: The NEXT-Family shows unconditional love, trust and admiration for their grand master and for the MINI.
Client: BMW / MINI
Agency: Storz & Escherich, Berlin
Film-& Postproduction: Storz & Escherich, Berlin
