Grey London has launched the second in a series of ads to promote Vodafone’s best-value RED plan in multiple markets. Titled ‘Lake’, the campaign follows last month’s emotive ‘The Kiss’, which has been viewed by more than half a million people on YouTube.
It was written by Grey’s Nils Leonard and Leo Rayman. Jonathan Marlow was creative director and it was directed by Frédéric Planchon through Academy.’
