Fluorfilms was in charge of the creation of the new TV spot for the Visual Arts Day 2010. The objective of this project was to convoke citizens to art galleries and museums in this day. The concept was the « everyday life » in the city, so after a shooting day in the streets of Santiago, the video was intervened frame by frame with an animation technique called Rotoscoping, torecreate reality in a new context, a pictoric and fantastic one. In the end there was a total of 455 independent illustrations, to discover next:
