If you wish to recognize a nation, its ideals, how it lives, what it consumes & what it talks about, you only need to observe its advertising campaigns.
Advertising guru David Ogilvy once said: « Advertising reflects the mores of society, but it does not influence them. » What if, for once, advertising had to truly reflect human behavior?
‘Undressed’ is a compilation of large ballpoint drawings, films & sounds, reflecting the real mores of social beings.
Full project: www.societyundressed.com
