TV3 commissioned Frame to create a new brand identity based around a set of idents for their female biased lifestyle channel TV3 Puls.
We decided to base each ident around abstract concepts such as, a breath of fresh air, opening up, socializing, attraction, and balance. All positive concepts that could serve as the driving idea behind each ident.
We wanted to create a unique look that was cutting edge and aspirational with (wo)Man at the center of the idea.
