Trimfit is marking its 100th year in the garment industry and needed a brand refresh. We developped a brand identity system that uses a contemporary palette of colours to distinguish itself; paper props were introduced to mirror the magic & whimsy of childhood & a pattern was applied across all collateral as a graphic device that adds a touch of playfulness to in-store displays. In doing so, we created a system that speaks both to the child and consumer.
Allegra Poschmann, Siavash Khasha
