What does flavour look like? How does it sound?
Several tonnes of black peppercorns, cardamom, basil leaves, cinnamon, cumin seeds, ginger, chilli and coriander were rigged to explode in perfect sync with a bespoke musical composition. Each explosion represents an individual piano note or chord, which when filmed in super slow motion, creates a surreal three dimensional sound scape.
The concept was devised by the Creative agency, Grey London for Schwartz.
