Casa de la Amistad supports underprivileged children´s fight against cancer. The objective of this campaign was to obtain donor hair to make oncological wigs for children. These wigs restore the children´s confidence and self-esteem. Hair donation campaigns are usually directed towards women, who fit the necessary donation requirements: min. length of 25 cm, free of dye and well taken care of. However, as a strategy, we spoke to a new ideal donor, someone no one had spoken to: the metalhead.
