The exhibition Doble Mirada (‘Double Take’) takes a modern-day look at the city of Barcelona. It was designed by IED Barcelona students from all over the world specialising in Visual Arts, Communication and Design as a final-year project in collaboration with Barcelona City Council.
Doble Mirada offers a double reading or twofold interpretation of the present and future of Barcelona, through MADinBCN and Marca Barcelona.
The aim is to describe the city through light-hearted yet visionary stories. It reveals the city’s hidden secrets and includes creatively crafted communication aspects to grab the attention of people worldwide and presents Barcelona as a unique, dynamic city tightly linked to innovation.
