Challenge
Demonstrate unique flexible fixation of Wellaflex product to a hard-to-surprise-with-hair-demos target (modern urban women aged 20-40)
Strategy
Use original and innovative interactive tools to remind them about product benefit where and how they less expect it
Solution
When you blow into the microphone, you make the girls’ hair fly – and not only! The harder you blow, the bigger the impact. You can play this funny game in the Red Square, in Moscow metro and at the seaside – but even if you manage to raise a real hurricane, Wellaflex treated haircuts always regain their perfect initial shape.
