Skol Weather Girl, a fun and “round” way for people to follow the weather forecast. A public utility tool that, besides providing information, also entertained and interacted with the users. The Skol Weather Girl is different from other weather reporters; she always reacts (putting clothes on or taking them off) according to your city’s weather. Users can look her up on the web site, on the MSN tab, directly from their desktops, at the POS (via a special sign with thermochrome paint) and even on their mobiles (iPhone app).
The Skol Weather Girls gives the weather forecast for over 5 thousand cities in Brazil. She always suggests a different activity according to the weather and motivates the user to organize small parties to get his friends together. The campaign was extensive and reached every media. check it: http://www.skol.com.br/nasareias/garotadotempo.aspx and here http://www.adversiting.com.br/awards/2010/2-hm3h/index2.html
