It’s based on the projected texture principle. The software projects photos on a 3D shape and let the visitors rotate the shape in order to discover the final picture.When the eye point is inline with the virtual location of the camera which is projecting the photo you will see the photo.

The layout of the triangle cloud is designed to be inline with the C3 launch campaign which can be found through the whole showroom.

Location: Champs Elysees, Paris.

More info http://www.lab101.be/