Pirelli had the innovative idea of enriching its annual report with a story to complement the figures. Cacao Design responded with a design that brings out the numbers while telling the story of the 2012 financial year. It’s a story about the future, « written » by young university students from around the world. The binder’s transparent sides highlight the project’s key word, the « future » desired by the students, printed on three sides of each volume in the world’s main languages.
