The new trend is to have an expensive dog, so the production company Perra (dog) Films from Argentina launched a campaign to encourage the adoption of stray dogs.
Together with the fan page « Cascote, Un Perro Macanudo » (Cascote, a Sympatic Dog) they aired two spots: the first shows the cool looks and actions of the street-rescued-dogs who seemed to easily beat the glamour of expensive pedigree dogs. The second spot shows that the street dogs have plenty of love to give, and are eager to do so.
