As one of the main sponsors, ING wants to bring the art and culture from the Rijksmuseum to a broad audience and also closer to the audience… Literally. ‘Old Masters by New Masters’ is a project in which urban artists get inspired by works in the Rijksmuseum and then re-create those pieces in the streets of Amsterdam. Michel Alders (aka Focuz), TelmoMiel and Donovon Spaanstra created their version of masterpieces by Rembrandt, Frans Hals and Willem van de Velde.