Neogama/BBH developed a new TV spot for Diageo’s White Horse whisky, which uses the brand icon – the white horse – to show how friendship is a natural instinct. This approach is enhanced with the launch of a new signature for the brand: « To the good ones. »
The TV spot shows white horses that are encouraged to break free and join their friends. The gorgeous scenes endorse the new brand signature, positioning White Horse as a drink for those special moments when true friends meet.
