Every brand can dream of a better world.This is the one envisioned by Dr Giorgini: the new spot guides us through a world where Hollywood bad guys instantly discover their sweeter more innocuous natures. A fascinating story, where even Wagner’s Valkyries of the soundtrack cradle us into blissful sleep as their battle-cry is transformed into a lullaby, reminding us that we all have within us an immense power to make the world a more peaceful place.
