Parisian Gentleman, one of the world’s top websites about men’s style and sartorial excellence, has decided to tell its readers how important it is to be a true gentleman today with a film created by DLVBBDO and produced by The Family Film.

The film was directed by Igor Borghi, who offered a smart and ironic approach to the idea, balancing the scenes – deliberately excessive and provocative – with an elegant style of shooting and a great eye for photography.