Venetian designer Luca Nichetto collaborated with the prosciutto manufacturer King’s to craft a corporate image for the company’s high quality Prosciutteria brand.
This new corporate image includes the design of the brand’s logo as well as the tools and salespersons’ clothing, aprons, hats and as well as a line of utensils. The result is an elegant and non-invasive logo which recalls the stylised image of the basket. The branding in black and white is applied to the entire new line of products and accessories.
During Salone del Mobile 2011 of Milan, King’s Design House by Luca Nichetto will be exhibitied inside Superstudio Più in Via Tortona 27.
photos by: Markus Moström






















































































