Iconic beer brand Warsteiner revamps the brand with new advertising campaign and brand platform

This week sees the launch of an international brand platform for iconic beer brand Warsteiner. 

 

Amsterdam Worldwide was tasked to develop a new communications platform for its flagship brand, that will refresh the brand in its existing markets, and firmly establish it in emerging markets. The new integrated campaign throws down the gauntlet: if you do something, whatever that may be – Mach das einzig Wahre – do it right.