The video was uploaded to hummel international’s touring campaign website www.playstadil.com where users upload nifty videos about everyday challenges in an attempt to win a cash prize as well as the opportunity to be shown as a Danish cinema commercial. Other than being the name of the über cool Dane and hummel Christian (yes, you guessed it) Stadil, it is also a hummel shoe sub brand. So, it was only natural to make a stop motion video (continental: check) about a kick ups competition (challenge: check) between two pairs of shoes (shoes: check). Peachy.
