In 2014 Heineken launched a new responsible drinking campaign with the objective to encourage 25 years old men to drink in moderation. Since alcohol excess amongst young guys is a nightlife problem, Publicis Milan took the campaign into the clubbing world. We wanted to prove a simple theory: if a dj provides a night of great and irresistible songs, young men will dance more and drink slow
Dance More Drink Slow – the Experiment
Agency: Publicis Italy
