Don Giulio Zompi owns small Italian grocery shop in the centre of Moscow.
Last summer Russian government banned all food import from the European Union.
That’s why Giulio’s business required something extraordinary to survive.
We’ve made the first ad that doesn’t want to be seen.
In front of the police officer it turned into the ad of « Matryoshka » shop, and when the police officer was far from the ad, it turned back to the ad of « Forbidden Italian Delicacies ».
