“Down the White Rabbit hole” is the new AdmCom tagline. This unforgettable character from “Alice’s Adventures in Wonderland” is the perfect personification of the agency’s eternally enchanted vision of the world. It is this attitude that encourages it to look for what is not there, to experiment with form and meaning and to seek new ways of astonishing and exciting the viewer. This new philosophy is so infectious that it has even revolutionised the agency’s coordinated image, whose various components have now all become adaptable and interactive.
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