A dynamic interactive microsite was created to coincide with the Korean launch of Lexus’ luxury sedan, the New 2014 Generation IS. designfever was responsible for the production and design Lexus’ NEW IS micro and mobile site, incorporating active animations to exemplify the dynamic performance and sensuous style of the vehicle. The UI was optimized for a variety of devices, allowing users to easily access content.
Microsite | Project Page | designfever
