SmartThings – a tech startup with two designers on the founding team – emphasizes looks, ease-of-use and simplicity in a market known for anything but. SmartThings has over 3,500 backers contributing $700,000+ to the SmartThings Kickstarter campaign. Founding designers Ben Edwards and James Stolp are SmartThings’ champions of design and user experience. Their goal: use design as the foundation of the business from the start.
