Over 73 million sharks are killed every year just for bowls of soup. Their fins, which are only 2% of their bodyweight, are sliced off and their bodies are tossed back to the ocean.
We partnered with IFAW, and created a social awareness campaign using huge shark sized coffins, with their fins eerily protruding from the coffin. The intent was to get people to question why millions of animals have to needlessly die, and then sign a petition pledging their support to stop eating shark fin soup.
