Back in late spring, we won the Canal+ Cine pitch and proceeded to work four months to create 12 idents, completely hand-made and filmed. A Rube Goldberg machine carries out a simple task in an elaborate manner. Each element interacts with another, creating a subsequent chain reaction. Building made-to-measure sets, we started with hand-drawn storyboards detailing the actions, then made each machine from scratch, experimenting with different elements to achieve the desired effects and results.
