At the heart of the series is the principle of “the dressing-room”. Sergey Shabohin “has tried on” images of favorite artists. Then he created posters, supplemented by font branding image. Next, the artist placed the posters in an urban area (Warsaw, Minsk, Moscow, Berlin) and did another shot. The series exists in the form of photo-documentation as a series of posters. The project was created as the comment against the methods of design, which often ruthlessly exploits the semantic and visual techniques developed in the fine arts. This whole process is aimed at a single general result – the analysis of relationships and the irony at relationship between design and art. more photo
