The movie Alma (in English, “Soul”) – made by production company Sentimental Filme and conceived by agency F/Nazca Saatchi&Saatchi – is the first Leica’s campaign in Brazil, for lauching its concept store in the country, and features the M Monochrom digital camera that produces black and white photos. Engaging story of a photographer narrated from his camera, the spot has won 12 prizes, including two D&AD awards. The director is Vellas.
