Inspired by the brave and daring attitude of the Carrera Panamericana, Carrera has racing written in its DNA. Under the new moniker « Racing since 1956 », Carrera merges the fashion and the racing world, rediscovering its heritage and talking directly to those who choose to live in the fast lane of life. Launched as part of this campaign, the new Carrera website embraces the brand’s heritage, bringing to life the racing attitude with determined visuals and bold graphic elements.
