This series of critical posters was designed by Oana Clitan and is called Limited Editions. The kitsch aesthetic was transferred onto an animal rights campaign to raise awareness on the about the fact that in these campaigns, animals are portrayed in a kitsch manner: cute, vulnerable, looking for an emotional reaction from the viewer. The kitsch aesthetic is in this case subversive, as hidden in the ‘cuteness’ are elements that relate to the subject, like global warming, pollution, hunting etc.
