From a simple idea and sustainable, but unprecedented in advertising, NIVEA, in partnership with the agency DraftFCB Brazil, launched an ad that charges phones with solar energy. With the idea you don’t need to leave the beach and the sun to charge your phone, never. The ad was made with a solar panel as thin as paper and a plug with USB, so people could connect the phone. Just keep the ad in the sun to recharge the battery. The project took eight months to be produced.
