This new exhibition encourages people to spend more time with art by erecting a line of treadmills in front of famous works by Warhol, De Kooning, Niki de St. Phalle, Baselitz etc. A timer lets you know how long you’ve devoted to each painting, adding an extra layer of motivation. It was developed by 4 creatives from 4 different Amsterdam agencies in a unique collaboration, including Merien Kunst (Woedend!) and Erik Kessels (KesselsKramer). In the Kunsthal Rotterdam until January 13, 2013.
