TBWAParis and McDonald’s decided to celebrate 6 iconic products from McDonald’s as they deserved to be celebrated:by showing huge visuals in the press, in magazines as well as outdoor, without any kind of artifice
The brand isn’t mentioned anywhere on these visuals,not a single indication would add to the impact of the communication
Creative Director: Jean-François Goize
Art Directors: Marianne Fonferrier
Copywriters: Antoine Colin
Production: Wanda
Film Director: Xavier Mairesse
