Dropping two guys together from different cultures on a beautiful island in the Philippines was a fitting conclusion to the Dropped campaign. Murray and Jakub realized that if they were to succeed in their adventure, they had to build a friendship. That spirit of openness is very much a Heineken quality, so it was amazing to see just how well they got along from the outset. The chemistry between the two was so entertaining you could pretty much write a TV sitcom around these two characters.