We created this ‘human car cover’ to bring across the point that a car is an extension of yourself. That it moves at your will. At the driver’s window we illustrated a bottle of alcohol and tied in the message – Don’t let the drink drive you. Because when you drink and drive it’s not you who’s driving but the alcohol inside you. These car covers were placed in parking lots outside bars to grab the attention of people who’d had a few drinks and should be getting a cab home.faux whiskey and vodka labels – containing information about the top four cab services in the capital – were given to people while they were on their way out.
