For the rejuvenation of the Conqueror brand, Reflexparis developed a communication campaign based on the theme of “It’s not what you say… It’s how you say it” to emphasises the importance that the choice of paper has on crafting and delivering a specific message.
The agency asked to the type designer Jean François Porchez to create five exclusives new fonts and invited three leading artists – Seb Lester, illustrator; Thomas Brown, photographer; and Tsang Kin-Wah, contemporary artist, to ruminate and create designs that reflect the theme. By using the new typefaces and the latest Conqueror papers the artists have showcased the creative possibilities of the range by creating a designers’ brochure.
A new website has been designed and you can download all the fonts for free on http://www.conqueror.com/#/fr/typography/types
To complete this relaunch, 3 videos using the new typefaces have been posted on youtube.
