The spot provides a glimpse into the life of a charismatic man and his love for the unusual.He is man of priorities and cherishes his life as an individualist. What makes the spot unique is the technical realization and the play of light and blur. All effects were achieved in camera. As a result, the spot resembles more a feature film than a traditional commercial. The spot was directed by Grøbert & Grøbert and produced by Bears Calling with support of Czar Film.
