AMREF worked with BBH on a campaign that uses Pinterest to highlight the plight of very young African mothers. It focuses on Sihiba, a young girl in Tanzania who had a baby at 11, who records the things she needs in her life using an iPhone and a Pinterest page. AMREF wants to highlight the contrast between Western lives and ‘things we want’ (cakes, shoes etc.) and women who actually need things (clean water, food); it’s encouraging the Pinterest community to share and comment on her images.
