Behold! From on high comes the clicker of a God! Designer of unconventional things Michael Wong brings you this single campaign for international shipping company DHL. Can you guess what it’s promoting? It’s 24 hours a day tracking of course! As a direct result of this campaign which was centralized around Beijing’s business district, concerned calls about package location went down, and online click counters to the tracking webpage surged. How much exactly is a secret, but the true loveliness of this project is, of course, the giant mouse arrows traveling about the city on DHL yellow delivery vans.
Additionally, apart from the ‘Van’ version, there is another attempt where a group of couriers were posted around the Beijing’s Central Business District. A white silhouette of a computer cursor were placed on their back as they walk around, quite literally demonstrating the possibility of constant tracking of your DHL parcel!
