GRAACC and Fleury joined in a campaign ‘Laughter is the best medicine’. The action, was created by F.biz
The laughter of children fighting cancer who are being treated at the Hospital of GRAACC were turned into medicines packaging. How? The pots are symbolic. Already the laughter are very real. Inside the packages, instead of pills, there’s a fun label containing a downloadable access code of laughter in the hot site of the campaign. Recorded.
