The activation developed by iris router presented the first underwater Store to Brazil – Sony WaterStore – totally designed for the launch of the Sony Xperia Z1, brand’s first waterproof smartphone. Sony WaterStore consisted of a 1 ton and 9000 liters of water cube, in what professional divers demonstrated the smartphone fully submerged.
when the new Sony Xperia Z1 was presented in an unusual way, becoming a case in spontaneous media, totaling more than 2 million reais result.
