How to get across the message that to be aware of the symptoms of colon cancer, you have to check your poop? Dutch non-profit MLD Stichting and Cheel Amsterdam take a piece of poop on a road trip in this hilarious campaign. From the moment the poop plops out of a sewage pipe it’s clearly trying to reach somewhere — but where? We follow it on its trip across countryside and cities until it reaches its final destination: turning up on the doorstep of its owner to tell him something.
