This is a brazilian video case of guerrilla marketing developed by Enzimas em Ação for branding SYN Lemon Ice drink.
The arrival of a flying saucer at Copacabana beach announced the first guerrilla marketing stunt for the alcopop Syn Lemon Ice. To personify the brand and to improve the relationship between product and consumer, Syn Lemon Ice created John Lemon. He came to earth looking for the perfect night out. Making off – http://www.youtube.com/watch?v=n-4vHzEkkK8
