adidas has launched Nitrocharge a completely new silo of football boots to join the Predator, f50 and adiPure ranges currently on the market. Working with United State of FansTBWA, Hill + Knowlton Strategies, We Are Social, FITCH and Tribal DDB Amsterdam, adidas has pulled together a campaign that spans across Advertising, Comms, PR, Social, Digital, Retail and Experiential.
See the film here: http://youtu.be/l6s-mrtN2zA
