To make online shoppers aware of the price that is paid for cheap fashion, Pool Worldwide and Greenpeace Netherlands launched a website for a fictitious brand called Fashion Victims. To promote the launch, Fashion Victims is ‘giving away’ free blouses. Tv celebrity Zarayda Groenhart is the model of the campaign. We wanted to reveal the truth behind the Fast Fashion industry so we’ve build the shop life-size in the studio and shot the entire thing without green screen or digital effects.
