Following a highly innovative format, a project sponsored by an Italian regional tourism board substituted huge ad agencies with young videomakers, bloggers and generally creative minds from all over the world.
The idea behind the project is to put communication into the hands of young trend-setters, guys that are able to give an entirely novel perspective of the area. And then get the message out.
Seven people, seven days in the region, to create seven extraordinary videos.
Digital Diary #1 was funded by the Agenzia di Promozione Turistica della Basilicata, the Basilicata Region Tourism Board.
It’s interesting, and unprecedented, that a little-known region, relatively new to the world of territorial marketing compared to other giants around, committed itself to such a ground-breaking, 2.0-focused project.
During the week from September 25 to October 1, the newly-formed troupe travelled through the Basilicata region from the UNESCO Heritage site to the ghost town of Craco Vecchio, the Arab Rabatana quarter of Tursi, the Pollino nature reserve, the Flight of the Angel zip line in Castelmezzano, the cristalline waters of Maratea, award-winning wineries in Barile, and a lot more still. They covered 1200 km by car, boat, ox-drawn cart (seeing is believing!) and on foot.
